This is a small, 4 x 9 inches, 16-page brochure of accessories for your 1965 Lincoln Continental. There are factory installed options listed as well as dealer installed accessories. The purple ink used in the 2-color process was a bold decision. I found this copy at a town-wide book sale back in the '80s, hence the stamp on the cover and various inked codes. I didn't steal it from the library, lol! The cover and back cover posted above, with the rest of the booklet following in sequential order.
Quick Question of the Day: Do you prefer the wider, squatter Lincoln logo used in this piece from 1965, or the taller, thinner version used today?
I think I'd like to see Lincoln, newly separated from Mercury for good, start off their new product onslaught with an updated start logo. I think this 1965 version would look great. What's old is new again! The wider version would take up more grille or trunk "real estate" and thus might serve to show just how new the brand-new Lincolns are...
Hello Casey,
ReplyDeleteI agree . This Lincoln star has a more substantial look that is in keeping with currant tastes.
This a great catalogue . I like the fellow in" Ski Carrier . " My dad had sweaters like that. With the sunglasses, he is what I call the 'Eldorado Man.' You see him in Eldo ads and brochures of the time : that urban/suburban 007 man-of-action . Classic 60s- Just like my dad !
Wonderful.Thanks for sharing this.
AP
Malibu
Oh Casey, you KNOW I love all things "Lincoln" *sigh*
ReplyDeleteHI AP!!!
mare
Well, I'll start. First of all, I wish those accessories were for MY 65 Lincoln! Although the earlier models (61-63) are the purer design, the stretched and straightened 64 and 65 are nice, too. My preference between those would be for the 65 based on technical stuff -- by 65 they had alternators, disc brakes and glass rear widnows on the convertible sedans (I love the term convertible sedan!). Therefore they would be more usable as daily drivers. And I'll admit I do like the turn signals in the fenders of the 65 and little chrome strips on the tailights.
ReplyDeleteI think the current star logo is more elegant but I would have no problem with Lincoln going back to the squatter one. As long as Ford does right by Lincoln, I think the shape of the logo is not that important. Just put it on some Lincoln exclusives!!!!
And, apropos of the discussion yesterday about the paucity of colors, I just looked up the colors for the 65 Lincoln (and Thunderbird as it turns out) on www.tcpglobal.com. There were 21 colors available. 21!!!!! And I know you'll find this interesting Casey -- the colors are the same for Lincolns and Thunderbirds but they have different names depending on brand! They were all built at Wixom so I guess that's not a surprise that they used the same paint booths.
Paul, NYC
Well, I guess I didn't start -- I typed so much that two people got in ahead of me!
ReplyDeletePaul, NYC
Good morning, Mare!
ReplyDeleteHello Paul,
21 colors. Sigh.
Thats very interesting about the color names. Could you give me an example? Are they more in keeping with each cars character ?
AP
Malibu
Here are the '65 Lincoln colors:
ReplyDeletehttp://www.mercurystuff.com/1965_lincoln_colors.php
and here's one with the Tbird too. I think they gave the Tbird the evocative names, and Lincoln was kept a bit more "discreet."
http://automotivemileposts.com/paint1965tbird.html
This is a great insight !
ReplyDeleteIn the Lincoln its 'Heather" in the Thunderbird, it's "Lilac Mist."
I am all smiles. Thanks!
AP
Malibu
I bet you didn't wake up today thinking you'd learn about mid 1960s FoMoCo paint colors! : )
ReplyDeleteI certainly didn't ! However, thanks to you two ,Casey and Paul , I am now pondering how 'Nocturne 'is more appropriate for a Lincoln than is" Caspian Blue ! "
ReplyDeleteI suppose the Thunderbird will whisk me away to exotic places . The Lincoln will sooth me with is timeless beauty and sophistication ...
They certainly understood their targeted audience.
AP
Malibu
Marketing certainly knew the direction they wanted their products to go! I'd say that was the golden age of advertising cars. I know that we felt "special" when we were in the Thunderbird versus our other cars. I think we certainly bought into that fact we'd be driving along the Cote d'Aur if we could be, lol.
ReplyDeleteI agree about the '65 model LIncoln too. If it only had the curved side glass of the '61-'63 models, it would be perfect. The longer wheelbase, and the changes you mentioned for the '65 make it really attractive an desirable. I love the chrome ribs on the lights at each end. that's gorgeous detailing right there!
I'm still in love with my original Matchbox turquoise '64 Continental sedan.
And don't forget the '64 that was crushed in Goldfinger. I can't put my finger on it, but I don't think they actually crushed the car in the driving scenes. I think they crushed a similar pre-totaled sedan.
Goldfinger Trivia from IMDb:
ReplyDeleteThe Ford Motor Company happily supplied a Lincoln Continental for the car compactor scene in exchange for featuring their new model Ford Mustang in the Swiss mountain driving sequence. During the crushing of the Lincoln, the crew remained totally silent, in awe of what they were doing.
i hope that's true!
ReplyDeletethat Mustang scene, racing along with the Aston Martin toying with her, is a classic. That's the scene where the tire.fender-shredding rotary cutters came out of the Aston's wheels—a classic Bond DB5 feature! Then the "crash" is one of the few very fake features that never quite come off as anything but... but it's quaint. I love Bond films so much.
I will definitely have to Netflix some of these Bond movies, it will take on a whole new meaning after these discussions.
ReplyDeleteI so love your blog Casey, it brings enrichment to each of my days. I may not comment on cars per se but I love reading all the comments.
I owned a 68 Thunderbird and was always delighted with the extra touches when ever I got in.
ReplyDeleteThe warning lights on the roof! The rear passenger window that slid into the sail panel, and the rear seats that curved around ones shoulder. It had the ( was it ) Lizard skin pattern on the vinyl roof ! So much more, too.
At the time the car was about 20 years old, but the FoMoCo Marketing Magic was still working on me !
I think I am going to have to watch Goldfinger. Casey and Annie have got me wondering (hello Annie,I am new here.I am AP. How do you do?)
'night all.
AP
Malibu
Hi AP in Malibu, those are actually my initials - the first time you posted a comment I did a double take and said...wait I didn't write that. lol Talk about a center of the universe complex. Welcome to Casey's place, isn't it cozy here?
ReplyDeleteAP: this is a very Thunderbird friendly place, lol. PhantomX, or PX, has a '71 Tbird 4 door and there was a '64 in my family for more than 30 years. Time for another Tbird catalog scan I think.
ReplyDelete