The back of this one-page folder shows, at age 15, I was quite intent on pricing out this little gem. I'm sure I was using the Consumer Guides' pricing book, which was available at any magazine stand.
M Y C O L L E C T I O N — The 1970s fascination with designer labels had a very unlikely participant in the 1972 AMC Hornet Sportabout wagon. Gucci, one of the premier Italian design houses, designed a "special" all-vinyl interior in his then-trademark colors of green, red and cream. The headliner featured his interlocking GGs logo, and there appears to be some sort of ceiling tray illustrated as well. The 1970s were not the best for Gucci, almost going into bankruptcy by decade's end, and I can't help but think that creating a multicolored interior for an American economy car, wasn't one of their savviest decisions. According to Wikipedia, slightly more than 2500 Gucci-equipped Sportabouts were sold in 1972, with an additional 2200 in '73, so it wasn't a sales flop by any means. Italian luxury could have been yours for just a few dollars shy of $150 in 1972 currency.
• For a well-written blogpost about the 1970s designer edition cars, including the Gucci Sportabout, click over to Palm Springs Automobilist from July 26, a fellow blogger that has commented here before. In fact, I just added his site to my Blog Roll on the right side of this blog.
• Halston, Gucci, Fiorucci!—The music industry wasn't immune to the charms of the designer label either. Here is a link to Sister Sledge's He's the Greatest Dancer, which drops designer names like loose sequins on a dance floor, lol. Of course, the Sisters best known hit disco song was We Are Family...