Elegantly Creative Brochure for Ford's 1970 Performance Lineup
Notice the juxtaposition of yellow and blue cars used in this spread, the hues of my sunflowers and morning glories from the past summer! Great colors are great colors wherever they're found.
M Y C O L L E C T I O N — With a litho date of 8/69, this 8 1/2 x 11 inch, 16-page brochure documents Ford's phenomenal performance car lineup for the 1970 model year. Included are the Mustangs, Torinos and full-size Fords of legend—Boss 302, Mach 1, Torino GT and Cobra, Ranchero GT and Ford XL. As this booklet was produced at introduction time, the legendary production Boss 429 is absent. Neither is there a mention of the much-hyped Torino King Cobra, a good thing as it never progressed past the prototype stage. Even without those two additional powerhouses, these pages have enough horsepower and implied testosterone for any historic muscle car fan.
I'm amused that the ad agency decided to use very elegantly rendered watercolor and ink drawings to illustrate these muscle cars, cars obviously geared towards the manliest of men. Remember, this was just a few years past the Mad Men era of chain-smoking, womanizing male-dominated advertising. The late Sixties saw the rise of pop culture and psychedelic influences creeping into marketing, so perhaps the agency was subliminally trying to reach the feminine side of its male target audience! Ha!
Seen in today's light however, the illustrations are really gorgeous and show the emotion and beauty behind these vehicular land-based rockets to their best, and most nuanced, advantage. Yes, they were hot performance cars, but they were truly beautiful as well. The 1970-71 Torino GT Sportsroof is still one of my favorite cars from that period, by any manufacturer.
Torino GT, Sportsroof and convertible. See my homage below, in my "BTW" sidebar.
Mustang Boss 302, a true legend in the making. Ford is making a new version.
Mustang Mach 1, sport slats optional—a touch of the Lamborghini Miura's pizzazz at about one fifth the cost.
Ranchero GT car-based pickup, and the full-size Ford XL with optional two-tone paint, the luxury performance cruiser of the lineup, the ninth and last year the XL was produced. The delightful first generation Bronco is in the lower left.
Matte black hoods and Ford's racing heritage were clearly in evidence on the cover of this brochure.
I started off this post with the strongest illustrations in this brochure, pages 4-13, and I'm going to end with what precedes them, pages 2-3. This spread is a nicely written and illustrated essay of Ford's performance history. I've scanned it a bit larger than usual so it will be easier to read when it's clicked on and enlarged. I really looked this booklet over with my eagle eyes, trying to find an art credit for the illustrations, and there isn't one. It's really too bad, they're quite good, and remind me of the artwork that appeared in magazines like Car and Driver back in the day.
B T W :
I've always loved Fords and have created hundreds of my own versions of them in the past several years. You can find several of my Mustangs here. And as always, all of my "fake" cars that I've posted on this blog are able to be found by using the Chops link below my Flickr gallery and show review link, or the Labels list on the lower right of this blog page.
My Torino GT chop is a direct homage to the '70 Torino GT illustrated in this brochure.
My Ranchero chop is loosely based on the '70-'71 and later models, with a bit of beefy F150 thrown in for good measure.