This is a dealer promo booklet measuring roughly 8 1/2 x 11 inches, and has a litho mark of 8/74, making this a pretty early piece. The cover, on the left, is pretty subdued considering what a huge gamble this car was for Ford at the time, offering full-size car luxuries in a much trimmer package. The fact that they supposedly benchmarked the Mercedes Benz 280E sedan didn't go unnoticed by the enthusiast press. "Mitered" corners were touted in the build quality of the window frames, and clean lines for the time certainly looked at home next to the imports of the day. From a distance, anyway. The right side of this graphic shows a page of the Optional Extras, illustrating that Detroit was alive and well with that time old "Give 'em what they need, Sell 'em what they want" tradition of extra-cost accessories. This coupe shows how the car could be optioned to almost Lincoln-like levels, and how it almost looks Lincoln-like from this angle.
This interior shot leaves no doubt as to the market and buyers Ford was courting with this "new size" mainstream car. The 5/8 scale mini-model makes the interior seem much larger than its old-school rear-wheel drive 109.9" platform actually allowed. I long for the days of mainstream red interiors! My '85 Town Car had a red velour interior like this.