From AMC's 1974 Full Lineup Dealer Brochure
Front and rear covers of AMC's full lineup dealer brochure from 1974. The front features the brand new-for-'74 Matador Coupe, with the Hornet Hatchback to the right and the Gremlin to the left. All appear to be decked out in X trim, the sportiest version of each model. The back cover features the luxury Ambassador Brougham sedan in the center with a Javelin to its right and a Hornet Sportabout wagon to its left. This last Ambassador, with a 122" wheelbase, is the largest this platform would become. The Ambassador and the Javelin would both be gone by 1975.
• I can't really look at AMCs of this vintage without thinking of the James Bond movie, The Man with the Golden Gun, which used several 1974 AMC cars in its production. Bond commandeered a Hornet Hatchback coupe, and the evil Scaramanga's Matador Coupe sprouted wings and flew away.
• Further information at Wiki for Ambassador, Matador, Javelin, Hornet, and Gremlin. The cult-classic Pacer would be introduced the following year, 1975.
Four selected detail shots from the chapter openers in this brochure, Gremlin, Hornet hatchback, Hornet Sportabout and Matador coupe. Notice the white lettered performance tires on three of the cars, including the Sportabout with the woody option. Also notice the copper-toned grille inserts for the Matador coupe. They were included with the top-of-the-line Oleg Cassini edition, which also had a unique luxury interior and specific exterior colors and trim.
The Gremlin's optional interior treatments included this red "Fairway" simulated knitted vinyl bench/buckets, and the now-famous LEVI'S faux-denim bucket seats.
The Oleg Cassini edition Matador coupe interior. with copper-colored accents, including an Oleg Cassini crest on each seat back, with rich black everywhere else. This button-tufted cloth split bench seat traces its roots back to Nash's infamous reclining seats of thirty years earlier.
The AMX was now a trim level of the Javelin series, in this the Javelin's final year on the market. The original 2 seat AMXs, 1968-70, are highly-collectible now. I was never as enamored with the facelifted body of the '71-'74 Javelin/AMX. Standard engine for the Javelin was the trusty 232 I-6, and for the AMX, the base 304 V8. Optional powerplants included the 401 V8 with "Go" Package.
This color chart is so definitely NOT from this century, lol. Check out the SEVEN vinyl roof color options. The main palette is full and very saturated with pigments in every hue. I think it sure beats the heck out of the various silvers, grays and blacks we're given as choices today!