New Rapide 4 door family sport sedan-coupe. Not svelte. Press photos of the newest Aston Martin.
O P I N I O N — Looking at the new Aston Martin Rapide over at Autoblog this morning, it struck me that not only has AM well-and-truly fallen into that same sausage, different length design black hole, they're actually producing the sausage this time.
I think this new cooking, sport sedan-coupe thing looks like a big less-than-brawny, Bratwurst. Since the concept's 'productionalization,' the roof has bloated, the body has bloated, and it has all the menacing 'tude of a garden-variety garden slug after it has feasted on the tender lobes of tomato leaves all day. I think when you've successfully pedaled the same design language, no, the same design, for several different cars over the span of close to ten years—the V8 Vantage, DB9, and DBS, today's lineup—well, perhaps you should stop while you're ahead.
The lines and shapes that look so sexy on a tightly-focused and close-coupled 2 seat sportscar don't really work on a two foot longer saloon with four full-size doors, imo. I think Aston Martin was lazy when developing the Rapide. AM had a chance to add a second, fully contemporary, fully appropriate sport sedan design language into the family, and they squandered it. A four door sedan's design brief is totally different than a sportscar's, or any coupe's, raison d'être. AM could very well have lead the field with an entirely new sedan language, after all they own the storied Lagonda marque as well, and have yet to effectively capitalize on it, but they chose to rest on their laurels with yet another iteration of their same old sausage.
(I totally admit that my opinions are based solely on images I've seen of it on the interwebz. Some cars just have to be seen in person, and perhaps this is one of them. I know that I'd never kick it out of the garage, as they say.)
Does my ass look fat? Errr, ummm, yes it does m'dear.