Looking through a stack of old prints and drawings the other night, I came across this vintage cardboard poster for Fudgicles—yes, Fudgicle, not Fudgesicle as most people say today. This great deco-inspired poster isn't dated, but from the typography and design, I'd say it was from the mid-late 1930s. I had no idea that Fudgicles also came in Butterscotch flavor! I've googled and really not found much on these confections, in a historical sense. The colors are still pretty vibrant, as it was framed with this side turned away from the light for most of its life because of the drawing on the back, below.
Interestingly, the poster has this crayon drawing of a sailboat, above, on the back of it. Until I took it out of the frame several years ago, I never knew it was first a poster. I'm pretty sure this was drawn by my aunt Hoohoo, who would have been 10-12 years old in the mid-late 1930s. This was still the time of the Great Depression, and I have several other drawings of Hoohoo's done on paper bags and the backs of cardboard boxes and other scrap paper. Money was tight after the stock market crash of '29 and my grandmother obviously intended to keep Hoohoo's creative juices flowing, even if it meant she had to use the backs of scraps rather than buying new drawing pads for her. There is something very touching to me about these Depression-era drawings.