Cover of advertisement for the 1964 GTO, stapled into one of my old car magazines. Click to enlarge.
C O L L E C T I O N — Leafing through my old magazines the other day, I found an 8 page, full color advertisement for the original 1964 Pontiac GTO. It was stapled into the April '64 issue of Car and Driver. That first year, the GTO was an option package for the Tempest line, as GM's internal rules limited engine sizes per chassis size. The GTO option was John Z. DeLorean's idea, one of the bold decisions that helped make his rise in GM's ranks legendary. Absolutely no gratuitous stainless steel or cocaine jokes in this here blog, lol.
The first spread has the GTO Sports Coupe in Grenadier Red on the left, That was Pontiac's way of saying '2 door pillared sedan' or 2 door post sedan, as many of that era called them. The right-hand page showed the GTO convertible in Cameo Ivory. Click to read.
The second spread shows the pillarless hardtop GTO Hardtop in Nocturne Blue and what is described as a 'Black Fabric Top." This was so early in the vinyl roof fad, that a common name for the option wasn't nailed down yet. The right-hand page quotes some options/accessories and specs. Click to read.
The last spread illustrates features and options, including the venerated triple-carb 389, good for a listed 348hp. Interiors came in a choice of six colors! Think about that the next time you're sitting in your modern, most likely gray, interior. Click to read all the goodies.
The back cover shows more features, including dealer-installed 'splitter' exhausts. Now that was a dealer-accessory I would have agreed with! Click to read.