The cover and back cover of a well-illustrated and well-written giveaway piece by Goodyear.
M Y C O L L E C T I O N — This is a small promotional piece published by the Goodyear Tire & Rubber Company, most likely in the late 1960s. The backpage has a letter written by O. E. Miles, Executive Vice President, and by a quick Google search, I've found a few letters with his letterhead, and it seems he held that position in 1968 at least. This piece is 9 x 5 1/2 inches, horizontally laid out, stapled in the center and is 24 pages, including front and back covers. It is full 4-color throughout, and each page has handsome illustrations, so evocative of the best "commercial" artists of the day. There is no credit listed for the artist, and no publication date, copyright or litho mark.
I'm guessing my father picked this up at the Goodyear store while having new tires put on one of our cars. My dad was always incredibly supportive of my love of cars and art, and looking through this piece, aimed at the "new teen drivers" of the day, I'm sure he thought I'd like the synthesis of my two loves. I wouldn't drive until 1973, so he didn't pick this up for my driving education, lol. He was always bringing home printed pieces he found for free in everyday life—calendars, ads, books, magazines, etc, for me to look through and perhaps find some inspiration. For birthdays and Christmas, I'd receive nice books on various subjects, but on a daily basis, he always kept his eye out for something free that I'd like. I absolutely adored that about him. Perhaps some of it came from his upbringing in the Depression, and having grown up in 15-16 dysfunctional foster homes before fleeing to the Navy at age 16. He saw the worth in things other people threw out, but I think a lot of it was just the delight in being able to continually see my eyes light up when he presented me with a new "treasure." He'd hold whatever it was behind his back and have me try to guess what he found that day, lol. I'm more than a little bit my father's son.
A typical interior spread giving tips on how to drive in winter, at night, in rain. Maintenance tips and of course, the value of good tires, is cleverly written into this delightful piece.
A humorous spread describing the stereotypical drivers of the day!