1971 Lincoln Continental Sedan.
Nottingham woven brocade interior, standard on the Sedan and Coupe, available in light gray gold, medium gray, light aqua, medium ginger and black. A second cloth interior, Bedford knit, was also available, at no extra cost, in dark tobacco, dark green, dark red, dark blue, and black.
Lincoln Continental Coupé.
Optional pleated leather interior in white. Small photo shows optional Town Car leather, an upgrade for the Sedan only. Leather was available in ten colors, white, dark blue, black, red, medium ginger, dark green, light aqua, medium gray, light gray gold, and dark tobacco.
Continental Mark III Coupé .
Mark III interior shown with optional leather Twin-Comfort Lounge seats, available in the same ten colors as the Lincoln Continental Sedan and Coupé. Left page touts the "Sure-Track" braking system, an early ABS system, and the Cartier electronic Chronometer standard, designed exclusively for the Mark III.
It was really difficult to shoot this catalog cover. It's an excellent printed copy of brushed aluminum and reflected the flash very easily. It is also embossed with the Continental star logo. This is a really classy dealer brochure, if I do say so myself! Luxury makers like Lincoln, Cadillac and Imperial often had a small "everyday" brochure and one that was a step-up. This is the larger one for that year.
A NOTE ON TYPOGRAPHY — Below, the text from the first interior page of the catalog. Ligatures were used in the typesetting—special characters for the "fi" and "fl" characters—combining them in one unit, a very classic, and elegant, typographical usage, one that I've insisted on in every book I've designed. It was rare to see it in commercial printing then, but the PR firm that designed this catalog, and FoMoCo themselves, understood Lincoln's clientele to a "T" and stepped up their game. I hate to say it, being a graphic designer that specializes in typography, but if most page programs didn't use ligatures automatically today, today's designers wouldn't have a clue about ligatures. Most of the time today's designers of type don't even understand the difference between an apostrophe and a prime mark, the straight up and down character used to indicate "feet" in dimensional units. The same with quote marks and the character for "inches." Real typography, even on high-end pieces, is pretty much a lost art.
From the 1971 Lincoln brochure: